Search engine optimization is one of those things that require certain steps in a specific order to really work well. I often times see many people putting the buggy before the horse really just wasting time, energy and money by not putting the puzzle together in the right sequence.
The following are a few SEO steps to consider. I mention FEW because there are so many involved but these are a few to think of:
1st SEO Step: Everything starts with your website. Your website is the foundation for everything else you do online so you want to make sure it is running at 100% efficiency. This means having a well optimized website with unique meta info and optimized well written content. You also want to make sure that your conversion aspects are all in place and your user experience is tip top of you want to really maximize your online marketing efforts.
2nd SEO Step: Once your website is fully optimized with all conversion aspects in place now it is time to put together a link building strategy. You want to try and do it in a way where you can visualize it at first. Put together a 12 month outline of what you plan on doing every month to market your business so you can visually see it.
3rd SEO Step: Once your website is complete and you have started the process of building links to your website it is now time to dive into the social space and start speaking with people online. Don’t worry about stirring the waters too much when you first arrive. Set up your Facebook fan page and make it visible along with a Twitter account and start using them. Each platform and business is going to have a different approach so just get in there and have fun with it. All it takes is just becoming visible sometimes for your audience to find you and initiate conversation.
4th SEO Step: Once you have spent some time establishing yourself online it could be time to think of some viral marketing efforts. When done correctly they could really help you generate some very targeted one way links to your website.
This is a general outline of what we think is a nice approach to building up your SEO efforts. If you want to contribute to this list, please feel free to leave a comment.