They call it content scraping. Thieves and pirates, or whatever you choose to call them, will take content from legitimate websites and build complete AdSense sites around them. They might make a little bit of money each month of the content, but that’s not the point. The content belongs to someone else. Should you care?
Yesterday, I addressed the (content theft) issue briefly and I do believe we can waste a lot of time chasing down the ne’er-do-wells. But there are ways of finding these content scrapers without wasting a lot of time. Here are a few ideas:
- Copyscape- Go to copyscape.com and copy your website content into the space provided. If someone is stealing your content Copyscape will let you know.
- Use Google Alerts to let you know whenever someone uses your name, website address, or other identifying information
- If you blog using WordPress, WP will show you links from sites that trackback to yours – Lorelle VanFossen recommends putting full links to your articles in your posts that will activate as trackbacks whenever someone steals your content
- There is now a digital fingerprint plug-in for WordPress that inserts special words into your content that can only be seen when viewed as an RSS feed; this plug-in will notify you when your content is being scraped.
And just for the record, I agree with Andy Beal about cease and desist letters:
However, every now and then, you’ll discover someone that is truly ripping-off your content and building their reputation on the back of your writing. Those are the guys to send a cease and desist to.
Hey, a blogger’s got to do what a blogger’s got to do.