How often do you review your search engine optimization strategy? You should look at it at least every six months to be sure that you are using the proper strategies for your level of development. Websites in different levels of development require different strategies. Here are the three levels of development and what you should be focusing on during those stages:
- Content Development – The content development stage is the period in the beginning of your website development when you are building content. It involves doing keyword research, competitive research, narrowing your niche, building content, and starting your blog. During this stage the focus should be on creating awesome content.
- Link Building – The link building phase comes next. After you have had several of your most important pages indexed by the search engines, you should then embark upon your link building phase. This is where you aggressively pursue link relationships with other sites within your niche, perform article marketing, step up your blogging, get involved in directory submissions, blog commenting, and forum posting, and pursue as many inbound links as you can for your website.
- Refining Stage – During the refining stage of your website you are no longer building your reputation. You now have established yourself as a solid authority within your niche. You have several page 1 listings and may have a few No. 1 listings. Even if you have not achieve page 1 rankings you have a lot of traffic and other websites within your niche recognize you as an authority. Continue your link building, review your site design and fix any architectural issues you may have. Develop new content and think of ways to monetize your site and extend your reach.
Review your website every six months to see if you need to make any changes to your search engine optimization strategy. The length of time you spend in each stage above depends on each website, how aggressive you are in promoting it, and the level of competition. Never give up on strong search engine optimization strategies.