The brick and mortar and retail world has known for decades that the best people to target are moms. They generally hold the purse strings and are also the one who generally do the shopping. Of course, it’s not true in every aspect of marketing, but you would be surprised at how much marketing is designed to influence moms.
It seems the online world has not been as fast to pick up on this aspect of ecommerce. Can you target moms when it comes to your website, your content and the way you market your business and part of your search engine optimization efforts. I believe you can and in a big way if you go about it the right way. The long term benefits include a size able increase in the number of inbound links.
How does that work? Moms talk and, more importantly, are taking to blogging in bigger and bigger numbers. Word of mouth is one of the better forms of advertising and these mommy blogs are not afraid to talk about what they like, what they don’t like, and to link back to sites that they recommend.
The key is to present you site in a way that is friendly to those moms that are venturing online. The traditional shopping areas include clothing, toys, jewelry and fragrances and in increasing numbers, entertainment. You can target your advertising and marketing through social media sites and parenting forums.
Of course, the second component is to provide good products together with good service. Online shopping moms are more likely to leave product reviews and recommendations on your site, and having done so, also on their own blog if they one. The end result – more traffic from recommendations and more links from blog reviews.