How Targeted Is SEO?
The key for every marketer – online and off – is to reach the market, or segment of the market, that most demands the products and services being offered. Is search engine optimization very good at reaching your market?
I think the definitive answer is a resounding “Yes!” Of course, SEO relies on a searcher inputting the right keyword or phrase before finding the page you have to offer. It’s pull marketing, not push marketing.
Pull marketing is a term that has come into being in the last few years and simply means that the marketer “pulls” his audience to him by sticking something out there – let’s say a carrot – and leading the audience back to him. How does SEO do this?
For starters, you can reach the right market if you know what the market is searching for. Are they looking for sneakers or tennis shoes? To some people, there may not be a difference, but to a marketer there is a huge difference. One type of person looks for sneakers and another type of person searches for tennis shoes. If you are prone to calling them sneakers in your day-to-day life then that is likely what you will call them when querying the search engine.
A savvy marketer knows to target the phrase that your searcher is going to use. Targeting “sneakers” will help you find one segment of your market; target “tennis shoes” will help you find another segment. But it’s the searcher who is finding you, not the other way around. With SEO you simply put the offer out there and the searcher jumps on it. It’s a lot like casting a fishing line into the water and catching a fish. The type of fish you catch depends largely on the body of water, weather conditions, and the bait you use. SEO is targeted marketing of a different kind.
6 Responses to “How Targeted Is SEO?”
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Lol
You have done it so easily – anybody, even a noob could understand.
What I reckon is that, while doing SEO and finding the right kind of keywords and ranking metric, one can easily access third party tools and take help – on the other hand the problem lies with the AdWards. One can take Google’s own keyword tools – but one is not always sure if the clicks would bankrupt the company or lead to sales!
There is the problem – the PPC campaigns can make companies lough away to the bank or bankrupt them.
SEO can guarantee one thing – good rankings for targeted keywords and a steady flow of leads.
Hi John,
Great points about SEO and PPC…thanks for the comment and for reading!
Hi Nick, Great article
I think it’s also important to be aware of how the culture of your market may differ demographically. For example ‘Sneakers’ is not such a popular word here in the UK, ‘Trainers’ would be better. Other demographic such as ethnicity and social background could also affect how you target your SEO too. The aim is to reach a wide audience, and so we should consider as many types of searcher as possible.
Regards
Rifki
Hi Rifki,
Thanks for the king words and the additional tips. Great point about regionalisms with local and international search…
Nothing works like a magnet better than SEO when it comes to attracting targeted website traffic. Keyword-rich content in a page focused on a specific subject that is within the main topic of the site helps a page rank highly.
Build one more and one more on a regular basis. Over the course of time, you attract the same type of visitors to your site that your content dictates. All this cannot be done without optimizing the textual content for the keywords you’ve selected.
I completely agree with you Nick that such a content works like a bait to pull in the traffic you’re looking for!
Hi Website Promotion Blog,
Thanks for the comment and the additional points!