At present, one of the major search engine optimization factors in determining website authority, and subsequently search result placement, is the number and quality and relevant links coming in to the pages of your website. If you set aside a small amount of time each day you can steadily build and manage your links effectively. These five tasks will go a long way to making you task easier.
- Your first task is to ensure that all current links are active and going to the right places – this includes internal links. If there are any dead links, check them and repair or remove them altogether. Every day check on the number of links on any one page and keep them under control.
- Spend some time researching your niche and looking for link opportunities. The best links come from sites that complement yours, not compete. If you sell cleaning detergents, look at sites that sell brooms, mops or even buckets and other related cleaning accessories. Contact webmasters and ask for a link to your pages. Be prepare to exchange links so make sure the site is one that you would be happy linking too.
- Finally, while not directly link related, check all aspects of your site to ensure everything is functioning correctly. If you send out link requests you need to be sure your site presents itself well if they decide to check you out. Naturally, you want your site working properly when you receive visitors.
If you set aside a set time each day to cover these tasks the whole process will run smoothly. It is very easy to get caught up responding to emails as they arrive. This takes you away from other equally important parts of your online business. SEO is an important aspect to building traffic to your website: it should not dominate your day.