Comments on: Video Optimization Techniques to Consider

By: Nick Stamoulis

Nick Stamoulis — Wed, 17 Feb 2010 12:12:57 +0000

Hi Lorraine,
Thanks for reading, your comment and support!
Excellent points about video SEO, it is medium that has and continues to evolve, great point about YouTube and its authority…

By: Lorraine Grula

Lorraine Grula — Tue, 16 Feb 2010 18:30:05 +0000

Hi Nick
Great post as always. Video SEO is often made to sound so automatic and simple by the “gurus” touting their products. Blast out a video and voila, there you are king of the SERPS. They leave out some details!
Seems to me that as video proliferates online, video seo will change drastically. Right now, I think a lot of people would be amazed at how little the engines actually read about a video and how if the video travels out of the website it is hosted in (You Tube or where ever) that the title and keywords etc. do not travel with it. They still have a long way to go before they can actually read the video or audio portion of the file.
In my experience, a video on You Tube is going to do much better than a video ion your own individual server because You Tube itself has such authority. There is a lot to learn here and a lot will change.

By: Nick Stamoulis

Nick Stamoulis — Tue, 12 Jan 2010 23:41:14 +0000

Hi vidiSEO,
Excellent point and nice addition about a video’s thumnail…very true!

By: vidiSEO

vidiSEO — Tue, 12 Jan 2010 23:13:48 +0000

Some great tips for those that are new to video marketing!

Another thing to consider is your video’s thumbnail. The thumbnail is what entices a viewer to click/watch and gives a subtle hint at the quality of the video. On the flip site, having a boring or confusing thumbnail can negatively impact the number of views you get.

By: Nick Stamoulis

Nick Stamoulis — Mon, 11 Jan 2010 12:05:48 +0000

Hi Scott,
Thanks for reading and your comment. To answer your question, I have always seen videos hosted on You Tube rank much better. I think the search engines might value the tagging, description, title, comments and overall search engine trust of a site like You Tube since it is so huge. Not to mention Google owns them

By: scott

scott — Mon, 11 Jan 2010 12:02:59 +0000

Hi,

A client recently asked me whether you get better rankings from hosting the site on their own website or hosting it with a third party – youtube etc. I believe you get better ranking when its with a third party as opposed to hosting the flv wmv or mov on your own site. Do you know of any evidence to back that up?

Thanks
Scott

By: Nick Stamoulis

Nick Stamoulis — Sat, 09 Jan 2010 15:38:24 +0000

Hi Tim,
Thanks for reading and your comment…video optimization is still in its early stages, but over time this will be an area of growth for our industry for sure!

Thanks again!
Nick

By: Tim Tevlin

Tim Tevlin — Sat, 09 Jan 2010 15:14:47 +0000

Good post Nick and after having been doing Video SEO for nearly two years it is clear that simply putting up a keyword-optimized video is not enough to gain top Google organic links for your desired keywords, even in a geo-targeted situation. Meaning ‘plumbers Pittsburgh’ and so on. It takes a lot of background work to ‘promote’ your video such as getting loyal customers to comment positively on your video and share it as you mentioned, assuming you are putting on third-party video sites such as YouTube. You also have to be able to pick keyword terms where you can ‘win’, meaning get onto Page 1 of Google, and lots more . . . thx TT