If you have a reputation management issue on your hands you will certainly have to pull out your arsenal of reactive marketing efforts in order to fight that negative press back to where it came from. This means making your testimonials visible for everyone to read.
You now have to win back the hearts of your audience and re-gain their trust once again in order to get sales and revenues climbing again. Here are some things you should do with your testimonials if you find yourself in this situation:
Get More: Now is the time to reach out to your best clients and get some new testimonials out of them. It doesn’t matter whether they are one sentence or an entire paragraph your online visitors need to see new fresh testimonials of happy customers praising your company’s hard work and dedication.
Make them Visible: If you still have them tucked away in your website it might be time to pull them out and display them right on the home page for everyone to see. Now is the time to showcase those happy customers for your online visitors that might have never made it to your testimonials page before. Don’t hide them, show them with pride.
References: If you own a service based business keep some good quality references close by for some of your best prospects to be able to call on. Of course you can’t have every potential prospect calling your references but your most promising potential clients will be thrilled that you are clearly not hiding anything when it comes to your services.
When you find yourself in this situation you must think about some of the most obvious things that need to be done in order to keep things moving forward. You need to build up the trust of your clients again in order to get things back up and running. Things like testimonials and new positive client reviews on your business along with new positive press will get things back up to where they once were. It is important to start this process almost immediately after finding out that you have come into a situation where your business is starting to decline. Don’t wait until things get extremely tough thinking it will go away because it most likely won’t.