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Testimonials Can Help Your Reputation

Writing by Nick Stamoulis

If you have a reputation management issue on your hands you will certainly have to pull out your arsenal of reactive marketing efforts in order to fight that negative press back to where it came from. This means making your testimonials visible for everyone to read.

You now have to win back the hearts of your audience and re-gain their trust once again in order to get sales and revenues climbing again. Here are some things you should do with your testimonials if you find yourself in this situation:

Get More: Now is the time to reach out to your best clients and get some new testimonials out of them. It doesn’t matter whether they are one sentence or an entire paragraph your online visitors need to see new fresh testimonials of happy customers praising your company’s hard work and dedication.

Make them Visible: If you still have them tucked away in your website it might be time to pull them out and display them right on the home page for everyone to see. Now is the time to showcase those happy customers for your online visitors that might have never made it to your testimonials page before. Don’t hide them, show them with pride.

References: If you own a service based business keep some good quality references close by for some of your best prospects to be able to call on. Of course you can’t have every potential prospect calling your references but your most promising potential clients will be thrilled that you are clearly not hiding anything when it comes to your services.

When you find yourself in this situation you must think about some of the most obvious things that need to be done in order to keep things moving forward. You need to build up the trust of your clients again in order to get things back up and running. Things like testimonials and new positive client reviews on your business along with new positive press will get things back up to where they once were. It is important to start this process almost immediately after finding out that you have come into a situation where your business is starting to decline. Don’t wait until things get extremely tough thinking it will go away because it most likely won’t.

5 Responses to “Testimonials Can Help Your Reputation”

  • Muhammad Siddique says:
    July 15, 2010 at 3:08 pm

    Thanks for sharing great article. I agree 100%.

    I have over 100+ recommendation on my Linkedin profile. When some one want to check on me, I send them to Linkedin profile.

    I took further step to the recommendation I have received, I had converted them to video and posted the same recommendation on Facebook and Youtube as well.

    http://youtube.com/siddiquefans
    http://facebook.com/siddiquefans

    I would appreciate your input on this.

  • Nick Stamoulis says:
    July 15, 2010 at 4:48 pm

    Hi Muhammad,
    Thanks for your comment and sharing your thoughts. This is a very valid and excellent social media marketing strategy, I would imagine that this is a very time consuming task (getting this many testimonials on your LinkedIN profile)…

    Thanks again for your comment!
    Nick

  • Bruce Meglio says:
    July 15, 2010 at 5:20 pm

    Nick,
    I get a lot of daily emails but your newsletter, Brick SEO Marketing Newsletter is the only one I really look forward to. It’s timely, relevant information that is truly usable. Maybe it’s just me but, it sure does seem to come at just the right time!
    Thanks,
    Bruce
    (Hey- you can use this as a testimonial!)

  • Mark Adkinson says:
    July 16, 2010 at 6:15 am

    I already have a section on my website: WHAT OUR CLIENTS SAY.
    It has been there since the beginning, I am in a business where people like to see client refferences: rural house sales.
    There are over 20 references on the site and all of the give their telephone numbers and / or emails. Some of my competitors have two or three with just a name and a town; eg Fred London (no comparison).

  • Nick Stamoulis says:
    July 16, 2010 at 10:37 am

    Thanks for reading Bruce and the testimonial for our SEO newsletter :)

    Hi Mark,
    Sometimes having many real testimonials on your website can be the deciding factor in a client selecting your company and/or services.

    Thanks for sharing your thoughts and for reading!
    Nick

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