Have you taken the time to analyze every piece of your website before jumping into your link building campaign? Your search engine marketing efforts won’t mean diddly if your website has not been correctly structured for traffic. Remember that your search engine optimization campaign and your website go hand in hand. What this means that all the marketing in the world won’t make you successful if your website doesn’t have the right foundation in place.
Remember that every page of your website should be looked at as an entry point into your website. The search engines do not rank websites, they rank web pages so every page of your website should have good quality content along with all conversion aspects fully optimized so that every visitor has all possible options to create or start an action with your website. Whether that be to pick up the phone and call, submit their info or make a purchase it is really important to have these aspects in place. Your website must always be 100% optimized before you worry about external links or social media. I know the idea of hopping onto Twitter and Facebook and sending people to your website is very appealing but you have to make sure the website is ready for people. Did your website just get out of bed and people are knocking on your door? Or is your website sitting in the den wearing its finest blazer ready to mingle with company? Ask yourself this before you start focusing on the other marketing efforts.
Not only is it important to be ready for website traffic but in order for rankings to occur online you must have a well optimized website. The search engines can see what your website looks like and what features it has on it. If you don’t fit into those parameters you will not be allowed into the party. To many times I see people spending a great deal of time on social media and link building and then their website has been neglected since day one. If you are unsure about your website you should speak with a professional to make sure you are not just spinning your wheels.