So this post has nothing really (directly anyway) to do with search engine optimization, but I thought it would make sense to spend a bit of time explaining some of the basic tips to help your business effectively use Twitter.
Yes, Twitter might not be right for every business but that doesn’t give the excuse to not pulling up a chair to the dinner table and at least looking at what there is to offer. I don’t generate a huge amount of interaction on Twitter but you think I would when I look at the Google Analytics information. Just because people might not interact with your business on Twitter doesn’t mean they don’t make it over to your website through your profile.
Here are some things all businesses should be doing on Twitter every single day:
Follow: Every business out there must have some sort of competition. Whether immediate or loosely related it doesn’t matter. Sending follow requests to your competitors followers is very important. Some will see that you are following them and instantly follow you back so it is very important to find these people. They are about as targeted as you are ever going to get.
Post Links: I don’t recommend sitting there all day and just dropping links to your website but occasionally it is ok to post a link to a service page or a product page especially if you are running a special promotion or sale on something. Most people won’t mind if you do it tastefully. Don’t drop the link every hour all day long. This will get people turned off by your efforts. If you have a blog each blog post should always be posted into your Twitter account as well.
Retweet: If you see something particular to your industry someone posted I would recommend retweeting it. It will drive more eyeballs to your Twitter page and get that account that you just retweeted on your radar. Plus often times that person you just retweeted might return the favor down the road creating a win win situation all across the board.
Conversation: Reply to people’s posts you might think would be great for your business. Not everyone will respond to you but eventually you will start to build up some nice conversations and some could be the right type of conversations to get your business growing.
These are some efforts every Twitter account should be doing but over time you will find a patter or routine that works best for you. This is just the one that we chose to follow.