Comments on: Title Tag Development Techniques

By: Nick Stamoulis

Nick Stamoulis — Fri, 17 Dec 2010 13:27:23 +0000

Hi Chris,

Thanks for reading and sharing your situation here!

I recommend including the company name on certain key pages that you visitors might be search and you need to pull in that branded search side of things. Otherwise, if it is a new website, perhaps towards the end of the title tag or just on the homepage, depending on the type of site…

Hope this helps!

Thanks again for reading.

Take Care,
Nick

By: Chris

Chris — Thu, 16 Dec 2010 23:28:09 +0000

Hi Nick. Good reminder of some title tag basics. It was very helpful. I recently switched over to a new website format and at the moment I can’t do on page optimisation myself. The web developers do it and they have put my website name in the title tag before my home page keywords. It all fits in when I do a search on the google, but is this wise? I have been trying to get them to take the website name out of the title. What do you recommend?
I agree with all of your points, especially not using symbols, keeping them relevant and making sure the title doesn’t have too many characters.

By: Jon Phillips

Jon Phillips — Thu, 16 Dec 2010 19:19:28 +0000

I always put a my clients 2 biggest keywords first (Home page) and then their company name all separated by "|" pipes. Neat and clean. Long tail | Short(er) tail | Company Name. Has always worked out good for me.

By: Kamrul Khan

Kamrul Khan — Tue, 02 Nov 2010 10:08:03 +0000

Great Post the first step in seo start with title tag. Title tag optimization is important and each page in website should have a different and unique title tag. One should keep the quality and relevancy of title tag and according craft their title tag.

By: Nick Stamoulis

Nick Stamoulis — Tue, 26 Oct 2010 21:35:16 +0000

Hi Rob,
Thanks for reading and sharing your thoughts…great point!

Take Care,
Nick

By: Rob Bromilow

Rob Bromilow — Mon, 25 Oct 2010 13:55:46 +0000

I think uniqueness and relevance are the most important aspects. Keeping to the set limit is also important and my personal choice of seperator is the basic comma (,).

By: Nick Stamoulis

Nick Stamoulis — Sat, 23 Oct 2010 18:38:56 +0000

Hi Ray,
Thanks for reading and your question.

Using a pipe symbol in the title tag as you call it does work well as it helps certain things stand out. And yes, I typically recommend targeting the more important keywords within the title tag for the keywords being targeted for a particular page.

Thanks again & take care,
Nick

By: V.Meenakshi

V.Meenakshi — Sat, 23 Oct 2010 05:19:15 +0000

I have used Google trends extensively and plotted the report for singular and plural and list of niche keywords to get page conversions.It gives month wise report as well as geographic location and language wise reports. I have been successful in using this in many of the websites and blog postings.

By: Ray Smith

Ray Smith — Sat, 23 Oct 2010 04:53:24 +0000

Hey Nick,

What about the pipes “|” this type of symbol people used in their page title, is it good sign in the eyes of search engine? Also is it true that your page main keyword should come first in title.

By: Nick Stamoulis

Nick Stamoulis — Fri, 22 Oct 2010 13:43:00 +0000

Hi David,
Thanks for reading and sharing your additional key points! These are excellent additions to this post and are a great best practice as well!

Thanks again & take care,
Nick

By: David Brooks

David Brooks — Fri, 22 Oct 2010 12:57:03 +0000

Good list. Here are two more ideas:

1) Try to mesh page content relevancy with a keyword (or two) that has a high monthly search volume.

http://www.google.com.sktool is useful, as it the AdWords keyword generator.

2) Watch for subtle differences in wording that can make a big difference in page conversions. For example, the plural form of a search phrase might indicate that someone is searching for a range of vendors (i.e. “physical therapists in New York”) while the singular form (i.e., “physical therapist New York”) likely indicates that the person is seeking a particular physical therapist but can’t remember the name!