Web pages very rarely rank in the search results from doing almost nothing to them. If you are in a competitive space in the search results you will want to conduct some sort of link building campaign and internal website tweaks in order to drive power & authority to your website. It is important to realize that if you do a great deal more of link building than you might normally you won’t speed anything up and you might just hurt yourself rather than help your Google rankings.
Here are some of the most important factors that affect your Google search rankings:
Keyword Stuffing: It is very easy to want to get the keyword stuff bug for your website. You assume more keywords jammed into your web pages will create better rankings and this is not the right approach to take when optimizing a website. Keyword stuffing could actually cause you to lose power with your website and acquire a search engine penalty causing your rankings to tank quickly.
Frames: Using frames on your website is a sure fire way to kill your SEO efforts. Search engine spiders cannot read the frames well at all and your website shows up as one page which defeats the purpose of what you are trying to accomplish with your search engine optimization efforts.
Changing Content: If you are hyper and you are always changing your content this is also bad for search engine optimization. You need to be able to let your web pages gain some age strength and if you are always changing your content you will not be able to take advantage of that age factor on your content. Tweaks and changes are ok but large sweeping rewrites are not going to help your long term goal of developing authority in the search engines.
Bad Links: It is tough to gauge when you might link to another website that might be linking to a bad network of links but it is important to use your best judgment when seeking out links for your website. If they look like they might be linking to spammy websites try staying away from the website entirely. The link might sound nice but it could hurt your SEO power over time. Remember you are trying to grow your authority in the search engines and that only happens when you link to other authoritative websites.
Interlinking: Interlinking pages of your website is good for many reasons. The first SEO factor is great because it allows you to hyperlink text to other important pages of your website strengthening your internal search engine optimization factors. From a user and website conversion experience it is great for your web visitor. If you have a blog that is connected with your website you can all of a sudden link to service pages within your blog without any risk of penalties, assuming it is done tastefully.
Poor or Weak Meta Info: I sometimes come across websites that are using 60 or 70 of the 160 allowed characters for a meta tag description. This completely under cuts your SEO efforts. Utilize your entire available meta info area and focus on maximizing that space in order to optimize your inbound marketing efforts.
These are just some of the most important factors that you should put into consideration whenever you marketing a business or website. Most people assume they just need millions of links in order to get the job done right. This way of thinking couldn’t be further from the truth. Taking a tasteful quality approach is the way to do it.