Comments on: Total Or Unique Visitors, What Is the Difference?

By: Nick Stamoulis

Nick Stamoulis — Sun, 13 Dec 2009 20:33:53 +0000

Hi Phil,

Not too sure what exactly you are asking here, but here are 2 very good definitions of what bounce rate means:

http://www.google.com/support/analytics/bin/answer.py?hl=en&answer=81986

http://en.wikipedia.org/wiki/Bounce_rate

I hope this helps you.

By: Phil Stricker

Phil Stricker — Sun, 13 Dec 2009 13:02:48 +0000

Nick,
What is your interpretation of bounce rate?

By: Nick Stamoulis

Nick Stamoulis — Wed, 02 Dec 2009 21:40:20 +0000

Hi Sandy,
Great question! I have not seen any studies out there about this topic (I am sure they exist though!), but based on my experience it really varies based on the site, industry, etc. Some of my clients have 30 – 40% visitor return rate and they are very happy with this (as these people convert to sales for them). I hope this helps and thanks for reading!

Hi Website Promotion Blog,
I agree, engaging visitors is very important, opt-in email marketing is a great way to keep visitors returning to a website.

By: Website Promotion Blog

Website Promotion Blog — Wed, 02 Dec 2009 20:42:25 +0000

One interpretation of high unique visitors could indicate that our site requires a more attractive mechanism to keep visitors more in touch. For instance, having them more engaged, getting them subscribed to our newsletter, etc so that they become repeat visitors.

By: Sandy McKee

Sandy McKee — Wed, 02 Dec 2009 17:59:15 +0000

Nick,

What is a healthy percentage for returning customers?

Thanks,
Sandy