Twitter is one of those areas that really doesn’t have a specific approach for every business but rather a variety of approaches that businesses can take depending on what is right for them. Twitter can work great when approached like a real business tool and not just a way to spam your audience.
There are many ways you can really leverage Twitter for your business. Here are few starting tips to consider to help Twitter build your online business:
Twitter Business Tip#1: Promotions
If you have promotions for your business and you are not sure how to exactly go about pushing them out there dropping them into your Twitter stream is a great way. Not only does your audience see them but Twitter posts do appear randomly in search results giving you an increased chance for visibility.
Twitter Business Tip#2: Announcements
Company announcements in general should be made regardless of the platform but your Twitter audience could respond to a company announcement very well. Plus if you have any cheerleaders that follow you they might even take that announcement and push it out a bit further for you.
Twitter Business Tip#3: Blog Posts
This should just be a given but if you are not posting your blog posts in your Twitter stream you could very well be losing out on a some really great targeted traffic.
Twitter Business Tip#4: Industry Tips
Leaving behind industry related tips is a great way to build up a nice following. People love free information especially if it helps them out with their career in any way. Once people catch on that you are offering really valuable free industry tips your Twitter account could spread like wild fire.
Twitter Business Tip#5: Comedic Approach
You can even take a strong comedic approach to your Twitter process by posting photos or images of funny situations that might be happening inside your office. You could mix a little bit of this into your business related postings to show your business has personality.
Twitter has an approach for everyone to take advantage of you just have to get out there and test a variety of efforts to see which one meshes best with your business style and culture. Not utilizing it at all is not a wise business choice.