For about the last year all you’ve heard is Twitter this, Twitter that. Well, did you know that Twitter now has a subdomain at business.twitter.com?
The only thing there right now is a little instruction manual for small businesses on how to use Twitter. But it got me to thinking, is this the first step for Twitter in getting really serious about business? Will we see this subdomain expand into something bigger? Perhaps a major resource for businesses of all sizes?
John Battelle gives an interesting history of paid search and likens it to what is happening right now with Twitter. If what he is saying holds any water at all then Twitter could explode real soon as the small business tool. It’s already being used by thousands of small businesses, but if Twitter is going to help small business owners learn the tool and make the most of it then I can just imagine that number going straight up. The question is, how will that affect search engine optimization?
That’s an unseen benefit. Right now the only search engine optimization you’ll get is the link from your bio to your website. But if you participate in any third-party websites, such as Twellow and a few others, then you should get inbound links from those. But you have to be active. Don’t just set up an account at Twitter and a hundred other third-party sites just to have a link from them. If you decide that Twitter is for you then go all out. Use it to drive traffic to your website. It’s a good traffic tool for any business and I think Twitter founders know that.