For site owners looking to keep their website supplied with “fresh” content, it is better to routinely publish new blog posts than completely redo your onsite optimization every month. Site owners should really only redo their onsite SEO every 1-2 years, not make changes every few weeks. By the time the search engines get around to re-indexing your website, you may have changed a major onsite SEO component yet again. Use new blog posts to tell the search engine that you have new content that they need to crawl and index.
Watch this week’s content marketing video lesson here!