One of the core’s of excellent search engine optimization is that content is king and that you cannot have too much content – so long as it is good content. However, anyone who is keen on analytics will know that only 20-25% of your pages actually draw significant traffic.
Whether it is 20% or 50% is not relevant although the more pages you have, the more traffic you will receive. What is important is what you do with those pages that do draw the traffic. In effect, they are your ‘landing’ pages for any internet searches.
The pages that draw significant traffic need to be optimized carefully to encourage the visitor to complete the visit. If they are potential customers, you want them heading to your sales pages, or better yet, to your checkout. All pages should have a call to action; however your popular pages should be quite specific in that call to action. Using a template call to action across all pages could be a mistake and lead to lost sales.
Pages that draw significant traffic also have an important role to play in the sites overall SEO strategy. Having clear links to related content help to spread some of the link value to those pages. They also help to deliver traffic to pages that may help to close a sale or develop a lead.
Your top URL’s can also be leveraged to boost the optimization results of other pages. By interlinking pages you may find that search results pages show your top URL followed by an indented listing for an associated URL. This can be an invaluable asset in the search results.
Knowing which pages draw the most traffic can also help to refine your SEO strategies to further boost those pages ranking to deliver even more traffic. Leveraging your top URL’s is a smart move. Do you know which pages deliver the majority of visitors to your site?