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How Important Is User Generated Content?

Writing by Nick Stamoulis

UGC is the acronym for user generated content. Is it important?

In terms of optimization, yes. But also in terms of your business time. Get 100 people generating content for you and that’s how many pages less you have to create for yourself? Of course, there are different ways to get UGC.

Here are a few:

  • Blog comments
  • Wikis
  • Forums
  • Guest writers
  • Articles
  • RSS feeds

There are plenty of ways to get user generated content. But the search engine optimization benefits should be considered. And to be sure, not all UGC have perfect SEO benefits, but all UGC has some SEO benefit. How? Consider this:

Content is SEO. Whenever your site visitors respond to your content, add their own, or provide you with UGC, that itself invites the search engines to recrawl your website and re-index it. But that content is also rankable and if your visitors are using your keywords then you stand a real good chance of ranking well for your content.

The factors that are important, beyond keyword usage, for UGC are:

  • Number of pages on your site
  • Number and quality of inbound links your UGC attracts
  • Age of UGC pages
  • Authority your site demanded prior to UGC
  • Authority the UGC itself demands

User generated content, just like the content you generate yourself, has its own way of contributing to the overall SEO of your website. But you have to be courageous enough to give up some control and allow your visitors to be contributors.

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