Video marketing is a great extension of content marketing. Videos let you get your words off a static page and turn them into a new and engaging way to connect with your consumers. The best videos are short (anywhere from 30 seconds to a few minutes) and focus on one main point. People are only willing to give you so much of their time and attention, so you video has to deliver from the get-go. Great video marketing doesn’t require a Hollywood budget and film crew; you can create great content with your computer’s webcam or a small portable camera and a tripod (or helpful coworker).
The hardest part with video marketing, much like content marketing in general, is coming up with informative and interesting topics for your audience.
Here are a few places to look for video content inspiration:
A fast and easy way to make a video is simply to record a voiceover over an old PowerPoint presentation. Some computers come with a built-in microphone, but purchasing an external microphone isn’t very expensive. Give the speech you gave when you originally used the PowerPoint, just record and overlay it!
Next time you give a webinar, see if the company hosting the webinar allows for you to record the session. You can break the webinar up into shorter segments and post them online periodically.
If you’re strapped for ideas, sit down with a member of you company for a short idea. Ask them about the company’s products and services, what the company can do for customers and where the company is headed. An interview can go a long way in humanizing a corporation.
How To or Instructional Videos
Chances are there is someone out there who has bought your product and realized they have no idea how to use it. A how-to video is a great way to introduce your product to your target audience, as well as provide customer services for those who have purchased it. How-to videos can even rank in the search engines when someone is looking for information on your product or other related searches.
The VP of Marketing may have given a speech at a recent industry conference, and you’ve got a video copy of it. Cut that speech down into 2 or 3 minutes videos and you’ll have several months worth of content to work with.
Matt Cutts of Google does this all the time. He answers a question about Google’s algorithm, ranking policy and more by creating a video. If you find that you get asked the same questions over and over, a video might be a quick way to help those customers.