Video marketing is only as complicated as you make it to be. It doesn’t take a huge budget and professional production team to make videos for your business that can help build your brand and educate your target audience. A valuable part of any SEO campaign, an online video does not have to be like a television commercial to be successful!
Here is a breakdown of the video marketing process into 4 easy steps:
1- Create video using clip from workshop/presentation/speech/interview/tour etc…
It should never be a struggle to come up with content for your video marketing campaign. Chances are you are sitting on a treasure trove of video content and you don’t even realize it! Every recorded speech, webinar, presentation, or interview can be broken down into 2-3 minute clips.
For instance, I hold one or two SEO training seminars a year. I decided to record one and ended up with 8 hours of material to work with! When you break 8 hours into 2-3 minute videos, that one seminar provided me with enough content for a year’s worth of video marketing.
2- Submit video to video submission sites
YouTube is the Grand High Poobah of video sharing sites, but that doesn’t mean it is the only player on the block. Video submission sites like Vimeo, Metacafe and DailyMotion are also great places to post your video. Some document sharing sites like SlideShare also allow users to post videos, another opportunity to get your video seen by a larger percentage of your target audience and build your online presence.
3- Post videos on social networking sites and social bookmarking sites
Content creation is nothing without promotion and the same holds true for video marketing. When your videos go live, take the extra step and submit them to all of your social profiles like Facebook, Twitter and LinkedIn. Social networks thrive on fresh content and by posting your videos you are giving your connections a reason to stay involved with your brand.
Social bookmarking sites are also a great way to create links to your videos and, by proxy, your website. A recent report found that nearly 50% of all traffic from social media sites comes from StumbleUpon, a wildly popular social bookmarking site. You want to give your video marketing every chance of being found by your target audience.
4- Create blog posts and embed video
To get one more push for your video marketing, you can create a new blog post and embed the video in it. Your readers might miss your social networking update (there is a lot of clutter after all) but if the subscribe to your blog’s RSS feed they will be notified when your video post goes live. By incorporating your video into a blog post, you are also giving yourself the chance to target different keyword and keyword phrases than you did in the title and video description.