Video Search Engine Optimization: What Does The Future Hold For Video?

Writing by Nick Stamoulis Tweet

(Kelsey Group) So what are these search engine optimization tactics? One example some clever SMBs (and search engine marketers) have started to use is to have the video on their Web sites linked to the same video that has been uploaded to YouTube. When Google sees that the copy and tags surrounding the video are the same as the corresponding video on YouTube, it will rank the video highly as part of its general favorability of YouTube content. Clever.

Brilliant post on The Kelsey Group blog. I was just thinking myself earlier today about new ways to optimize video for the coming search explosion.

If you’re not up on it yet, the search engines are gearing up for the expansion and growth of video search. Ask calls their package Ask 3D, Google calls it Universal. What it’s called, the idea is to return results for searchers that do more than just list links. You’ll also get a list of relevant photos, videos, and other types of content. This should make video marketing a much more powerful medium than it is now.

Savvy search engine optimization experts will have to devise a strategy for marketing their businesses through video. They’ll have to think outside the proverbial box and beyond the shores of YouTube and Google Video. Chances are, Google (if none of the other search engines) has already thought ahead on this one. What will video marketing look like?

I think the above solution presented by the The Kelsey Group is on the right track. I also think that niche video sites will begin to spring up within the next year or so. YouTube and Google Video will get saturated with videos on every imaginable topic. And you’ll see many more videos on other websites as well, including traditional company websites, blog directories, and article directories. But how will they be search engine optimized?

This is really a problem for the search engines and the question should be styled, “How will they be indexed?” Will YouTube continue to enjoy top rankings while everyone else plays second fiddle, only to see prominent rankings when YouTube can’t muster the search juice? Will YouTube enjoy top rankings for the same video that exists on another website even if that other video was there first? Webmasters will want to rank higher for the videos if they exist on their own websites. But that will depend partly on their ability to search engine optimize the videos properly. Linking to YouTube may be a temporary solution, but it won’t last long term. The question is, what will replace that practice?