Anything that can connect you or your business to something that is surrounded by a great deal of industry chatter will always be great for your search engine optimization efforts. Viral marketing attempts when done correctly can lead to a great deal of bloggers writing, people chatting and links building. If it is a really good attempt you could get write ups with links from industry leading blogs and websites that might not have made any attempts to write about your business in the past.
Viral marketing is a type of effort that is long lasting and when done right could propel your business name into your industry more than any other effort. If the viral approach is weak it could have a negative impact on your goals so it is important to really outline your viral marketing campaign and hit it with everything you got. Often times a good viral marketing campaign consists of a message that others can really relate to but might have not had the energy or strength to come out and say it themselves. You don’t want to use self promotion techniques in your viral marketing because that sometimes seems tacky and could turn people off resulting in a pour outcome. If you don’t have the budget to do it right wait until you do. The last thing you want to do is set up a shaky camera on a rickety tripod and have the quality of the production take away from your message. Getting the production aspect of it right is vital to the success of your video marketing campaign. If you want to really kick things up have sequels to your viral marketing campaign. You could even launch the first as a “part 1” to let people know there will be more to come. If the video is good you will get people really waiting for “part 2”.
This usually gets people coming back frequently to see what else you have in store. Over time a few viral marketing campaigns could really allow your blog or business to build up a solid source of loyal readers. Viral marketing has a great deal of power and has been known to single handedly allow businesses to go from a slow crawl to a sprint fairly quickly. Remember the first time GoDaddy.com used a provocative female in their ad during the super bowl? That was close to ten years ago and people still talk about it to this day. That is the power of doing the right viral marketing campaign for your business.