Viral video campaigns online can easily take your business and put it into a whole different light when it comes to how your audience views you. When done right they can massively produce a serious amount of links pointing towards your website but you have to take the time to plan them correctly.
Here are some ideas on different topics you could produce your viral video around:
Has something occurred in your industry good or bad that you can make a spoof about? When the BP oil spill occurred there were a number of viral videos that came into the picture that where astonishing. Granted the circumstances of the video where very unfortunate but the videos where quite amusing and some were made with extremely small budgets. A group of employees, a half decent camera and someone with some editing skills can often times make for a great video that you could use to express your businesses creativity.
Is there a person in your industry that is a sitting target to recreate a viral spoof video? Even if it is someone who has been spoofed plenty of times already your video could be the one that sticks the most. Sites like YouTube love this type of material and can often times bring in a great deal of views and visitors to your site. Remember to always make sure to link the video to your website where ever you can.
We have all seen the amazing social media videos that show a variety of statistics on how people us the different media elements. Why not create a viral video such as this that depicts the statistics of your industry? Many of the social media videos that have been created have been able to produce a large quantity of views that most likely resulted in some new business for whoever created that video not to mention all the new links pointing to their site.
Get your team together and brainstorm some different topics that you can make a viral video around. Chances are there is plenty of ammo in your industry you can use you just have to figure out how to put a data or comedic spin to it.