The SEO industry is still in its infancy stage whether you want to admit it or not. The search engines are very young and sites like Google are just starting to get things right in the sense of really understanding how to catalog and display search data for users. Some websites come and go in short burst of energy and some stick around for the long haul. The same goes with various marketing efforts.
It is important to never avoid a marketing effort simply because you think it will not stick around for long. I still hear people say that Twitter is short winded and it will only be here for just a few years. Even if it is shouldn’t you be there trying to scoop up new business while you can? Everything in life is evolving including the business world. The internet has created a fast moving platform for people to express themselves and to communicate on. Regardless of an efforts life cycle you should always be using it to market yourself. In today’s marketplace there is no time or room for denial. Websites and marketing efforts move in large sweeping motions so it is important to take advantage of any new or existing marketing effort you can incorporate into your business plan.
5 Years ago MySpace was the big dog in the industry. Now the numbers have been steadily declining for about the last 24 months while websites like Facebook and Twitter have seen explosive growth leaping frogging the competition almost overnight. During the height of the MySpace era lots of businesses made a great deal of money and grew their business marketing themselves in that specific online community. Now the demographic has really shifted away as they continue to lose more users but that doesn’t mean that MySpace should have been avoided all together. If nobody used it years ago many of those businesses would not have made the revenues they did if they chose to avoid it all together. The point is many online communication vehicles are always changing so it is important to hop on now than to regret later you didn’t even show up for the party.