SEO is a time consuming business at the best of times, however there are some SEO practices that are simply a waste of money. In fact, I would go so far as to say they are a total scam.
As you tour the web I am sure you have come across many ads claiming real SEO miracles – at a cost. Some suggest they can get your site to the front page of the search results in seven days. Others claim to be able to submit your site to hundreds of directories – for a fee.
The reality is that most of the activities mentioned will, in the long run, do more damage than good. One of the more recent search engine optimization scams is one that has been around for a long time. Over the last month I have seen an upsurge in the advertising including emails and advertising in newsletters. This is a claim to submit your site to hundreds of search engines.
They make the process sound good by stating that they will submit your site on a weekly basis – yes, for a fee. I can tell you now, submitting your site on a weekly basis will not improve your rankings. Search engines don’t need prompting to come and visit – they do it often depending on how frequently you update the content.
Most of these services are, to be friendly, a waste of money. They are unnecessary and in the long run likely to be counterproductive. If you want your site spidered by a search engine, submit a sitemap. As far as submitting to ‘several hundred’ search engines, the reality is that 70-80% of all search engines rely on the big three for results anyway.
When it comes to SEO, you cannot buy a quick fix. You can however pay for a sustainable SEO campaign that will gain you extra traffic by lifting your search results placement on a long term basis.