You hear a lot about content. It’s king. Understand?
Well, cliches become cliches because there is an element of truth in them. But what exactly is meant by “content” and how much of it do you need? Do your web pages need to be 250 words or longer? Should they be shorter than 1,000?
In a word, No. There is no limit to the number of words you can have in your content. Search engines don’t count the words and if your site visitors are counting then they need to find something better to do with their time. I’d say that site visitors are probably more interested in the quality of your content.
What it really boils down to is do you speak to your site visitors in a way that they like being spoken to? Does your content talk to them about important subjects? The idea that every web page needs to have 250 words in order to be effective is a myth. There is no lower limit on words per page. You just need good content as part of your Search Engine Optimization.
By the same token, long pages won’t help you either if the content isn’t good. I’d rather have one 150 word page that kills sales records than fifty mediocre pages that do nothing but driving people away from my website. Bottom line: Quality content is much more valuable than quantity, but there is no reason you can’t have both.