There are some things that will turn a prospect off before he reads the first word of your website. Some of them you probably already know but they do bear repeating.
When the internet first came into being websites were patched together, and worked for their purpose since nobody knew any better. Now the internet stroller will be a more educated and discerning individual. As the user gets wiser so must the provider.
Take a look at your website and see how many of these you find. They could be why your visitors are leaving as quickly as possible.
• Huge bold headlines that take half a page to see. The reader is not interested in your headlines he is interested in what you are providing. Headlines should not be over a size 40.
• Too much text. I have seen pages that look link someone spilled the word back on the page. I did not even read that page to see if the information that I wanted was there. Use enough test to tell the reader what you are offering, but keep it short.
• Highlighted keywords. There is not a great need to do this anyways, and the color just goops up your page.
• More than one free item link on each page. Today’s reader is hesitant to click on links and open emails to start with because of viruses. Plus their time is limited, they don’t want or need a bunch of pdfs that they won’t read.
• The phrase ‘But Wait, There’s More’ This is the biggest turn off. Show them don’t tell them. And most important get a thesaurus and find better and different words.
Take a look at your website, I know that in an average day one out of every two websites I see have at least 2 of these no-no’s in them. Small changes from this list is likely to keep your visitors on the page longer and longer.