If you truly want to be successful online then you need to understand and employ metrics. Website metrics is simply measuring your traffic, conversions, and other website statistics. But you need to know what statistics are important.
Page views and time on site are two important metrics that you’ll want to pay attention to. That is, how many pages do your visitors view on your website on average and how much time do they spend on your website?
Realize that there are some things you can’t control. But there are other things that are well within your control and I highly suggest that you focus on those things that are controllable from a business standpoint. For instance, average sales price is one thing you can control. If you don’t set your price just right then you’ll lose sales. Other things that are well within your control are profit margin, overhead expenses, conversion rate, number of visitors, and price you spend for each visitor. You can control those factors to some extent.
One website metrics system that I like to use and which I recommend is WebPosition 4. With WebPosition 4 you get a 30-day free trial, which will allow you to analyze your reports and to see what value the metrics can bring to your business plan. WebPosition 4 allows you to target the search engines better with the right keywords, report your rankings, optimize your web pages, submit your URLs to the search engines, and analyze your conversions. These are all things you’ll need to do in order to be successful online. I highly recommend WebPosition 4.