How does Website Copywriting Differ from Print Copywriting

Writing by Nick Stamoulis Tweet

While website copywriting and print copywriting share a few similarities, there are just as many differences. The biggest and most obvious difference is in the writing style. Print copy is read primarily by human eyes. As such, print copy is written for people. The style tends to be active, lively and simply written.

Website copywriting is different in that it needs to be written for both humans and search robots. Search robots are programs that scour the web for new pages, index their keywords and return the data to their respective search engines. In order to make website copywriting better adhere to search engine optimization guidelines, the following steps are recommended:

Never refer to your product as it – Avoid the use of indefinite articles when keywords can be used.

Optimize your pictures – Make sure that every picture includes size and title tags.
Keep it simple – Keep your sentences short and clear in meaning.

Stay positive – Don’t focus on the shortcomings of your competitors, focus on the benefits of your product instead.

Don’t get spammy – Dumping your keyword in the article every other word reads terribly and will only hurt your relevance. A keyword once or twice per paragraph is plenty.

Always research – Search engine optimization trends change by the day. Make sure that you keep abreast of what is going on. Read SEOJ for the latest information.

As you can see, website copywriting and print copywriting share a lot of similarities. The primary difference is the optimization. Following the above steps will help you to produce better website copywriting. If you do need to outsource your work to writers that are experienced in the latest techniques, please contact us at Website customer management.