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Turn Website Traffic Into Customers

Writing by Nick Stamoulis

What good is all that website traffic if nothing ever converts into a customer? Would you rather have lots of visitors with no conversions or less visitors with higher conversions? You have to realize that everything starts with your website. Your website needs to be able to funnel the traffic in a way that will create some sort of action. That means conversion aspects in place, up to date design and lots of branding.

Here are some ways to turn your website traffic into customers:

Live Chat
The live chat features out there today are incredible allowing you to see where a visitor is going and where they came from. You can chime in and ask them a question or you could simply wait until someone needs a question answered and they ping you.

Shopping Cart Development
Shopping cart abandonment is a big problem for some websites and if the development is not in place to analyze or at least try to save the sale there could be a great deal of revenue lost over the long haul. Install efforts that can ask a customer a question if they decide to leave the shopping cart anywhere through the process or propose to them a discount or coupon in order to have them move forward with the transaction.

Easy Communication
Your website visitor should be able to communicate with someone at your business with little to no effort. They shouldn’t have to look for a contact form or seek out a phone number at any time because most people will not look for a way to communicate with you. Make it as easy as possible for them to be able to talk to you.

Clean Up Your Design
Sometimes all it takes is to really clean up your homepage design to entice people to want to work with you. You only have once chance to make a first impression and if your design and development is really off queue than people might just tune out right away.

Turning website traffic into customers is no easy step. It takes time and testing a variety of different efforts to see what works best. Overtime you will figure different tweaks that work better than others.

10 Responses to “Turn Website Traffic Into Customers”

  • Dan Kornak says:
    December 29, 2010 at 1:46 pm

    This is so true Nick. We have been preaching this philosophy at DKNJ Networks for a long time now. People are so concerned with page rank and traffic numbers that they sometimes forget why they are in business in the first place… to make money. It is easy to get caught up with stats in the SEO game but converting traffic into customers eventually becomes the priority for any small business.

  • SEO Essex says:
    January 4, 2011 at 1:34 pm

    I agree, it does take time to convert your traffic into customers. People often assume because they have a website, they will gain custom – which isn’t necessarily the case.

    For example, a photographer could believe that the pictures taken by them on their website are enough to sell their services, however, if their website isn’t optimised, designed correctly and in a way that will generate customers, they aren’t going to have much success, and it’s the same story with more or less any company.

    Great post Nick.

  • Nick Stamoulis says:
    January 4, 2011 at 1:46 pm

    Thanks SEO Essex for reading and sharing your thoughts! Great example using a photographer, but I agree these elements do apply to all business websites!

    Thanks again & Take care!
    Nick

  • Davi Regan says:
    January 13, 2011 at 5:51 am

    I am badly in need of learning SEO. After I read your article, I understand that you have a sound knowledge about it. Thanks for sharing your opinions with others.

  • Ron - SEO Sales Copywriting | Web Content Writing | Blogging says:
    February 24, 2011 at 4:03 pm

    I agree with you that there must be a shopping cart in a website. A shopping cart converts well than a banner ad on the side of a page.

    Web surfers have become more sophisticated and resistant. You got find newer ways of SELLING!

  • website design says:
    February 24, 2011 at 4:10 pm

    Hi,
    Nick.

    Thanks for the post.We are also undergoing the SEO work in our webiste.If you give some tips how we can forward our SEO works.

    I am the regular reader of the BLOG

    Waiting for your reply.

    Thanks,
    Nimish

  • Ken Skaggs says:
    February 24, 2011 at 5:51 pm

    Killer advice as always Nick. Thank you for helping us stay focused.

  • HBryant says:
    February 24, 2011 at 6:41 pm

    I’ve been following your posts and articles for about a year now, and there is always something interesting or new that pops up from time to time that really catches my eye. This short article is one of those. Thank you, it was very insightful.

    Many designers I know that are more “artsy” tend to forget to keep in mind this simple purpose. It doesn’t matter how nice, elegant, elaborate, shiny, or hyped up a site looks or feels. First and foremost it has to be able to sell itself. Be it for a company creating widgets, an animation studio, mechanic, or artist, the point in getting the word out is to share and through that sell (unless its for someone who is just sharing for sharing’s sake).

  • CMccall says:
    February 25, 2011 at 2:58 pm

    Good topics. I agree the the website should not be a canned display, and that it should stay simple. I expecially am turned off on a site that has too many flashy designs that distract from my thoughts for going to the site in the first place. Website design is tough and getting customers to you sight is even tougher. Thanks for the tips.

  • Matt Dunkle says:
    February 25, 2011 at 11:59 pm

    Thank you Nick for the great advice. We are always interested in your comments and we appreciate the light at the end of the tunnel.

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