What good is all that website traffic if nothing ever converts into a customer? Would you rather have lots of visitors with no conversions or less visitors with higher conversions? You have to realize that everything starts with your website. Your website needs to be able to funnel the traffic in a way that will create some sort of action. That means conversion aspects in place, up to date design and lots of branding.
Here are some ways to turn your website traffic into customers:
The live chat features out there today are incredible allowing you to see where a visitor is going and where they came from. You can chime in and ask them a question or you could simply wait until someone needs a question answered and they ping you.
Shopping Cart Development
Shopping cart abandonment is a big problem for some websites and if the development is not in place to analyze or at least try to save the sale there could be a great deal of revenue lost over the long haul. Install efforts that can ask a customer a question if they decide to leave the shopping cart anywhere through the process or propose to them a discount or coupon in order to have them move forward with the transaction.
Your website visitor should be able to communicate with someone at your business with little to no effort. They shouldn’t have to look for a contact form or seek out a phone number at any time because most people will not look for a way to communicate with you. Make it as easy as possible for them to be able to talk to you.
Clean Up Your Design
Sometimes all it takes is to really clean up your homepage design to entice people to want to work with you. You only have once chance to make a first impression and if your design and development is really off queue than people might just tune out right away.
Turning website traffic into customers is no easy step. It takes time and testing a variety of different efforts to see what works best. Overtime you will figure different tweaks that work better than others.