What to Write on Your Company Blog?
If you are having a hard time approaching your blog and really trying to make it into something powerful for your business you need to approach like it is the only voice of your business. Stop looking at it like it is just a blog and look at it as the most powerful communication tool your business has. Your blog should be a lifeline for your business and not just somewhere to post new content to your website.
Company News:
Use your blog to announce all new company information that might be happening. Whatever it might be write about it in the blog if it has something directly to do with your business in some way. If you got a new product or even a new employee do a nice write up about that news. Some people won’t care but some will enjoy reading about your company news or information.
Industry Knowledge:
Sharing your industry knowledge is a great way to keep having readers come back to see what you have to say. If the industry knowledge will help some people do their job much better you can guarantee their repeat traffic. Don’t worry about giving trade secrets away most people wouldn’t really know what to do with them. Over time you can position yourself an industry leading informative source.
Product Reviews:
Chances are there are some products in your niche or industry that are needed to be able to do your job the right way. Try writing a product review about a piece of equipment, machinery or software needed to get the job done for people in your space. If you put a schedule together on what kinds of products you can write about you will build up a nice stream of traffic over time.
These are just some of the things you can write about. Use a combination of these along with some personality and your blog will go a long way but you have to be patient and persistent. Stick to your schedule and keep your head up and you will be glad you did in the long run.
10 Responses to “What to Write on Your Company Blog?”
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That’s a great idea! I just hired two new employees and picked up two new clients. I’m going to post that. Thanks so much.
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Thanks Eugenia for sharing! I appreciate your comment and am happy that today’s blog post helped!
Thanks for posting such an informative post on Blogs. There are numerous articles written on Blogs for making money online, etc…etc….But This post will definitely help bloggers go a long way ahead. As mentioned, it is really important to be patient while blogging. There is no such thing called a “Quick-fix”. Regular blog updates with unique content will definitely results in sumthing great.
Thanks a for the information. Cheers!!
I think company should write about themselves first, and then talk about how their customers enjoy using their products or services. It is a blog so try not to use many jargon
Hi Web Element,
Thanks for reading and your comment!
I agree with you there really is no quick fix when it comes to writing in and building a company or standalone blog. It takes a good amount of long term effort to see great results…
Take Care,
Nick
[...] Original written by: Nick Stamoulis [...]
I blog all the time and never, ever have any traffic, have never had any sales generated from any of the three blogs I write and in general have found it to be a huge waste of time and of a journalism degree….
Hi Cypress,
Thanks for reading and sharing your thoughts here…
Sorry to hear blogging has not really worked out for your company. I guess it really depends too on the type of business, industry, target audience, etc. I personally have been blogging (on this blog) for almost 4 years and it took about 2 years or so for it to be worth while. Blogging is a longer term type of strategy and is not something that you “test”.
Anyway, thanks again for reading!
Take Care,
Nick
Thanks Nick . This post sure gave me a few ideas on how to proceed however i`m having problems getting my blog seen – any ideas ? I publish the blog on my site but really don`t know where else to submit a blog feed for free. A good post on where to submit your feed would be nice or maybe just some follow up info.
Thanks
E-mail me if you wish or perhaps a follow up comment.
Thanks,
Mark D.