In this world of Web 2.0, there seems to be a lot of confusion about who the audience is. Should your SEO content be targeted toward search bots or social media users? Social media optimization has been a huge buzzword and has almost replaced good old-fashioned search engine optimization in the minds of some content writers. On the other hand, other content producers seem to think that SMO is SEO. Is it?
To be sure, there is an aspect of social media that involves SEO. But to claim that SMO and SEO are one and the same is to miss the point of both. Social media users look for something different than readers who find your website through search engines. You CAN hit both target audiences with the same content.
All content, SEO and SMO, must first reach human readers at their point of need. Humans, not search bots, are your audience. After all, no robot will ever purchase your products or services. Only humans will do that. So write for the man in his underwear.
That said, you should make sure that your content contains the fundamentals of search engine optimization as well as the necessities for realizing the opportunities for SMO. In other words, write for human readers but acknowledge the benefits of search bots and social media tools. While humans make purchases, if you never get your content in front of them then it’s as if you did and they chose not to buy. All things must work together – SEO, SMO, and good sales content.