How Yahoo! Will Help Keep Google On Top

Writing by Nick Stamoulis Tweet

Matt Cutts posted an advertisement on his blog requesting that Yahoo! search engineers to apply at Google. I’m sure this is part of the reason Google is winning right now.

Google has always pioneered excellence in search, search marketing and search engine optimziation, but truth be told, it is its pay per click advertising model – AdWords – that is driving, and always has, the business. Search doesn’t make money, not directly. But advertising does. And because Google early on was able to leverage its search technology to deliver to advertisers a way to reach new audiences at a price they could afford – because they got to choose their prices – pay per click advertising became a big thing. Google AdWords specifically.

The popular success of Google AdWords gave Google the financial might to do other things and to invest in areas of search that would keep it on the forefront of innovation and driving the search sector. One of the ways this has played out is in attracting new talent. Google has had the budget to pay top dollar for talent and as a result it gains new talent, but where does that talent come from? Typically, the competition.

Employees at Yahoo! know they don’t have job security. How can they? Yahoo! search and Bing will, more and more, be integrated, which will likely eliminate some jobs. Who do you think will be on the slate first? Not Bing search specialists. Probably, it will be Yahoo!s staff. So where are they going to go? Right now they have two choices: Hope that an intracompany transfer to work on Bing can pan out or seek employment elsewhere. Since Google is always hiring – or advertising – it’s a good option for many Yahooligans. Don’t you think?