It nice to hear from a Yellow Pages type company (Super Media).

Thanks again,
Nick

I work for SuperMedia. We act as the marketing arm for small businesses across the country on providing them with leads and customers. We do so by consulting with each business to determine what is right for them: building and optimizing websites and mobile sites; building and/or managing social sites, SEO and SEM, placing ads on Google (we are a Google AdWords’ Premier SMB Partner), developing direct mail and – yes – when it makes sense, placing ads in the yellow pages.

Our philosophy is since every business is different, we want to make sure we get our clients’ leads and customers by getting their information out to those outlets their customers are reading, going to, etc.

For some businesses, the yellow pages remain a powerful and vital source of revenue. For others, not so much.

I could not agree with you more when you say – - “Clinging to the past and refusing to see the way things are headed will end up ruining your business.” That is why we have evolved as a company and why we use third-party data and verifiable call-tracking information to prove the value of whatever solution we recommend.

Thanks for the opportunity to respond,
Andy Shane

I agree, I tend to get aggravated when I get a Yellow Pages book in the mail, it always goes right in the recycle bin!

Take Care,
Nick

It’s just that for whatever reason, had an old one stuck in a drawer, but had never used once and as I’m not sure what other purpose to use it for, and would rather make room for something else, such as clean space, or a book I can learn from, … Who knows, maybe I’m unwittingly throwing out treasure troves of valuable information but after reading this article, probably not so much.