It is no shock that YouTube could bring some nice quality traffic to any website when utilized properly. Some like to get in front of a shaky camera and talk, some like to launch viral marketing campaigns and some like to catch humorous footage at the office. The truth is that there is no right or wrong approach for the most part. Just getting some video footage online will help you in some sort of way.
Here are some ways you can tackle YouTube if you sell a product:
Product Videos: Regardless of what you sell you shouldn’t have a problem of putting together a short 30 second clip of your product and using a relatively inexpensive editing software to spruce it up a bit and posting the videos on YouTube with nice product titles and descriptions. This will get the product videos bouncing around which you can then use right on product pages.
Customer Videos: Whether you have a physical store or just a website try and see if you can get customers on video (with their permission of course). Put on fun little games inside the store for your customers to get involved with to win free stuff or have a contest on your website to entice customers to send you videos of themselves doing funny stuff with their products. Use these videos on YouTube and other websites like Twitter and Facebook to slowly build a following.
Office Videos: Video marketing is all about getting people to smile and show the video to their friends. Try thinking of some fun things the employees can do in the office to catch on tape and start to push them through YouTube and other social media channels. Customers love companies with personality.
Video marketing is all about thinking outside the box. There are many different videos out there that companies put out so don’t be scared to just shoot something and get it out there. Unless you are a fortune 500 or 1000 brand most people will not throw their arms in the air if they don’t like your video, they will most likely just move on. Get your team together and start brainstorming some video ideas and see what you come up with. I think you might be pleasantly surprised with your results.