White label SEO delivery for agencies that have the clients, not the capacity
You keep the client relationship and the margin. We do the SEO work and it arrives unbranded, in your template, ready to present as your own.
The position this solves
Your clients keep asking for SEO. You can either turn the work away, hire a specialist you cannot keep busy across a handful of accounts, or hand it to someone who delivers under your name. The third option keeps the revenue and the relationship where they are.
How the partnership runs
- You own the client. All communication routes through you unless you choose otherwise. We never contact them independently.
- Everything arrives unbranded. Reports in your template, audits as editable documents, recommendations in your voice. Nothing carries our name.
- You set the retail price. We quote wholesale. What you charge on top is your commercial decision and we never see it.
- You can put us on calls. Under your brand, with your email address, when a client wants technical depth you would rather not improvise.
- One contact for everything. Not a separate account manager per client — one relationship covering your whole roster.
What we need from you
Honest scoping. The fastest way to damage a white-label relationship is a deal sold on promises the delivery team was never consulted about. Bring us in before the proposal goes out — even a fifteen-minute sanity check — and we will tell you what is realistic and what to price it at.
In return we will decline work we cannot deliver. That is not us being difficult; a missed promise damages your brand far more than ours, and we would rather lose one project than a partnership.
Starting small is fine
Most partnerships begin with one account or one fixed-scope project — often a schema implementation or a technical audit — because it lets you see the quality and the communication before anything else moves. There is no minimum roster and no exclusivity.
A fixed-scope project is the better test than a retainer, for two reasons. It has a defined end, so a bad fit costs you one deliverable rather than a quarter. And it exposes the thing that actually matters in a white-label relationship — not whether the SEO is competent, but whether the writing, the reporting and the response times are good enough to put your own name on without editing them first.
Questions we get asked
Will you ever approach our clients directly? +
No, and it is contractual. The non-solicit is mutual and runs for the length of the partnership plus twelve months. We have no commercial interest in a one-off client over a partner sending us work every month.
What margin do agencies usually run? +
Most partners mark up between 40% and 100% depending on how much account management they handle. We publish the wholesale rate so you can price deliberately rather than guess.
Can you join client calls? +
Yes, under your brand with your email address, introduced as your specialist. Some partners use this for pitches and quarterly reviews only; others have us on every call. Both work.
What is the minimum commitment? +
One client account. Plenty of partners start with a single project to test the working relationship before moving anything else across, and that is the sensible way to do it.
What do you not do? +
We do not take on accounts where the client has been promised timelines that are not achievable. If a deal was sold on a promise of page one in 60 days, we will decline it rather than take your money and miss.
Read before you hire
Get the wholesale rate card
Tell us roughly how many accounts you are looking to place and what your clients typically need. We will send the rate card and a sample unbranded report.
Request partner rates →